Mary Kay is one of the global direct selling companies of skin care products and cosmetics. Headquartered in Dallas, Texas, USA, it is a multinational enterprise group with operations in more than 35 countries and regions on five continents, with 5,000 employees and more than 3 million beauty consultants around the world.
Mary Kay has 9 physical warehouses across the country. According to the different levels and service models of the warehouses, they are divided into national warehouses, regional warehouses, overseas shopping warehouses, etc. The goods in these warehouses can be subdivided into sellable inventory, temporary inventory, unsaleable inventory, and factory warehouse inventory.
After consumers place orders through multiple channels, LOMS automatically triggers corresponding inventory allocation strategies for orders from different channels, selects the most preferred warehouse allocation orders through optimization algorithms, and synchronizes inventory changes with the ERP system in real time.
The LOMS system uniformly manages the entire network's inventory and products across the entire domain, and conducts refined management and control of out-of-stock/partial out-of-stock processing, as well as pre-sale inventory, safety stock, and expired inventory.
Inventory sharing across the entire network improves order fulfillment efficiency and inventory turnover, enhances customer shopping experience, and reduces operating costs.
Freight is one of Mary Kay's main costs. The automatic warehouse and express delivery function helps Mary Kay significantly reduce freight costs. When the system receives an order, it automatically screens the optional warehouses that cover the delivery address, automatically calculates the picking fees for each warehouse, and the cost combinations of different express delivery options for each warehouse. It automatically compares prices and automatically matches the lowest-cost warehouse and carrier to save costs to the greatest extent.
Customer diversification and omni-channel marketing. The same customer will place orders at different times and through different channels. The smart order combining function merges the orders of the same customer. The system merges orders within a certain period of time according to preset rules, automatically identifies orders with the same delivery address and consignee and merges them, and then automatically searches for warehouses and express delivery based on the principle of "warehouse picking fee + lowest express fee" to further reduce freight costs.
The system provides multi-dimensional early warning and increases business transparency. Business personnel can control order and inventory information in real time. Abnormal orders can be processed in a timely manner. Out-of-stock or soon-to-be-out-of-stock products can be replenished in a timely manner. This improves the efficiency of order circulation and saves a lot of labor costs.