Yunnan Beitaini Biotechnology Group Co., Ltd. is a large health industry group that integrates R&D, production and marketing and is positioned as a skin health Internet+. The medical skin care brand "Winona" is the main brand of Bettany, ranking first in China's functional skin care products.
“Bettany and Fuller have strategically cooperated for many years. From e-commerce finished product warehouses to raw material warehouses and automated warehouses, the application of Fuller solutions has continued to deepen with the development of our business. Whether it is the efficient processing of omni-channel orders, the integrated operation of warehouse distribution, or the integration and dispatch of intelligent equipment, it has provided strong support for the rapid growth of Bethany's business. ”
Winona is the top brand of domestic beauty products. It has a presence on all major online e-commerce platforms and live broadcast platforms, as well as more than 300 offline agents, chain pharmacies, and medical beauty clinics across the country. Winona ranks among the top sales in the annual e-commerce promotions, and its order volume reaches new highs year by year.
Behind the efficient processing of massive omni-channel orders is the powerful WMS system support. According to the different order structures, delivery timeliness requirements, product category combinations, promotional activity plans, etc. of orders from various channels, FLUX WMS can use flexible configuration functions to achieve efficient and accurate execution of a series of in-warehouse operations from order allocation, to wave planning, sorting strategies, task distribution, to review shipments, express delivery handovers, etc. Moreover, FLUX WMS is flexible and configurable, and can also develop different operating procedures for different scenarios of daily operations and large-scale promotion operations to quickly adapt to the explosive growth of massive order processing pressure.
With the development of Bethany's business, in addition to applying FLUX WMS to the two major logistics centers in Shanghai and Yunnan to handle the efficient execution of massive orders, Bethany has also introduced WMS to its production base to achieve standardized and standardized unified management of all materials.
FLUX WMS supports the management of two types of warehouses, factory raw material warehouses and e-commerce logistics centers. For logistics centers, WMS improves omni-channel order execution efficiency by optimizing operation processes and operation strategies, and supports business processing such as e-commerce returns. For factory warehouses, WMS achieves standardized management of all materials and production processes through refined management, and supports complex management requirements such as first-in-first-out, quality inspection, batch, expiration date, and time-sequence distribution.
As the sales of the Winona brand have steadily increased, Bettany has introduced automation equipment to further improve order processing efficiency. It has successively introduced AGVs, multi-penetration vertical warehouses and flip-type seeding walls to the Shanghai Logistics Center, and introduced express sorting lines, automated weighing and flip-type seeding walls to the Kunming Logistics Center. FLUX WMS integrates various types of automation equipment and formulates corresponding operating procedures for equipment applications. Based on the principles of process optimization and task balancing, WMS issues operating tasks to various types of equipment to achieve collaboration between equipment and orderly connection of various operating links, maximizing operating efficiency and equipment effectiveness.
Through the FLUX Datahub platform, WMS and TMS are seamlessly integrated to achieve efficient collaboration in order execution. The warehouse generates wave picking tasks according to the TMS scheduling plan. After picking and gathering, WMS will review the loading data and send it back to TMS to complete the shipment. The warehouse and distribution operations are highly coordinated to improve efficiency. FLUX TMS enables Bethany to visualize and refine the entire transportation process, from carrier selection, express route tracking, vehicle trajectory tracking, cargo receipt, to exceptions and early warnings, online settlement of logistics costs, etc.