400-666-8560
Current location: Home > Industries > Case Studies
Industry:E-C
Bethany Group - Winona
Customer Profile

Yunnan Beitaini Biotechnology Group Co., Ltd. is a large health industry group that integrates R&D, production and marketing and is positioned as a skin health Internet+. The medical skin care brand "Winona" is the main brand of Bettany, ranking first in China's functional skin care products.

Demands and Challenges
  • Omni-channel order management
  • Efficient order execution to improve customer satisfaction
  • Unified management of factory warehouses, finished product warehouses, and e-commerce warehouses
  • Improve supply chain collaboration capabilities
  • FLUX's solutions
  • FLUX OMS/FLUX WMS Solutions
  • Whole network inventory sharing
  • Automatic allocation of omni-channel orders
  • Combined application of multiple picking modes to improve picking efficiency
  • Efficient processing of massive orders during big promotions
  •  
     

    “Bettany and Fuller have strategically cooperated for many years. From e-commerce finished product warehouses to raw material warehouses and automated warehouses, the application of Fuller solutions has continued to deepen with the development of our business. Whether it is the efficient processing of omni-channel orders, the integrated operation of warehouse distribution, or the integration and dispatch of intelligent equipment, it has provided strong support for the rapid growth of Bethany's business. ”

    Efficient processing of omni-channel orders

    Winona is the top brand of domestic beauty products. It has a presence on all major online e-commerce platforms and live broadcast platforms, as well as more than 300 offline agents, chain pharmacies, and medical beauty clinics across the country. Winona ranks among the top sales in the annual e-commerce promotions, and its order volume reaches new highs year by year.

    Behind the efficient processing of massive omni-channel orders is the powerful WMS system support. According to the different order structures, delivery timeliness requirements, product category combinations, promotional activity plans, etc. of orders from various channels, FLUX WMS can use flexible configuration functions to achieve efficient and accurate execution of a series of in-warehouse operations from order allocation, to wave planning, sorting strategies, task distribution, to review shipments, express delivery handovers, etc. Moreover, FLUX WMS is flexible and configurable, and can also develop different operating procedures for different scenarios of daily operations and large-scale promotion operations to quickly adapt to the explosive growth of massive order processing pressure.

    Support complex management of multiple types of warehouses

    With the development of Bethany's business, in addition to applying FLUX WMS to the two major logistics centers in Shanghai and Yunnan to handle the efficient execution of massive orders, Bethany has also introduced WMS to its production base to achieve standardized and standardized unified management of all materials.

    FLUX WMS supports the management of two types of warehouses, factory raw material warehouses and e-commerce logistics centers. For logistics centers, WMS improves omni-channel order execution efficiency by optimizing operation processes and operation strategies, and supports business processing such as e-commerce returns. For factory warehouses, WMS achieves standardized management of all materials and production processes through refined management, and supports complex management requirements such as first-in-first-out, quality inspection, batch, expiration date, and time-sequence distribution.

    Scheduling management and efficient collaboration of smart devices

    As the sales of the Winona brand have steadily increased, Bettany has introduced automation equipment to further improve order processing efficiency. It has successively introduced AGVs, multi-penetration vertical warehouses and flip-type seeding walls to the Shanghai Logistics Center, and introduced express sorting lines, automated weighing and flip-type seeding walls to the Kunming Logistics Center. FLUX WMS integrates various types of automation equipment and formulates corresponding operating procedures for equipment applications. Based on the principles of process optimization and task balancing, WMS issues operating tasks to various types of equipment to achieve collaboration between equipment and orderly connection of various operating links, maximizing operating efficiency and equipment effectiveness.

    Efficient warehousing and distribution collaboration and full-process visual transportation management

    Through the FLUX Datahub platform, WMS and TMS are seamlessly integrated to achieve efficient collaboration in order execution. The warehouse generates wave picking tasks according to the TMS scheduling plan. After picking and gathering, WMS will review the loading data and send it back to TMS to complete the shipment. The warehouse and distribution operations are highly coordinated to improve efficiency. FLUX TMS enables Bethany to visualize and refine the entire transportation process, from carrier selection, express route tracking, vehicle trajectory tracking, cargo receipt, to exceptions and early warnings, online settlement of logistics costs, etc.

    Project core value and benefits
    • Efficient processing of orders through all channels supports the explosive growth of massive orders during e-commerce promotions
    • Supports complex management of multiple types of warehouses (e-commerce logistics center + factory raw material warehouse), first-in-first-out, quality inspection, batch, validity period, and time-sequence distribution
    • Intelligent equipment integrated scheduling, AGV, multi-pass warehouse, seeding wall, sorting line and other equipment collaborate to maximize operating efficiency
    • Datahub+WMS+TMS seamlessly integrates, warehousing and distribution are integrated and coordinated, and the entire transportation process is visualized and refined.
    • WMS/TMS is highly flexible and configurable, responds quickly to new business models, and supports rapid business growth.
    Download PDF
    More Customer Cases
    宝洁 P&G
    宝洁,快消品跨国企业,是全世界最大的日用消费品公司之一。
    玫琳凯
    玫琳凯,全球知名护肤品和彩妆品直销企业,业务遍布五大洲超35个国家和地区。
    Download PDF
    时捷 - 美宜佳
    时捷物流,“智慧物流”业务领域的先行者之一,是美宜佳便利店的物流服务商。
    Download PDF
    View Video
    新佳宜
    湖南佳宜企业管理有限公司,“湖南便利店之王”,拥有1100多家门店。
    Download PDF
    ONLINE CONSULTING
    400-666-8560