Babycare is a full-category pan-maternal and infant brand, affiliated to Xier Holdings. Its products cover maternal and infant products, complementary foods, children's clothing, early education, feminine products, personal care and other fields. The channels include online mainstream e-commerce platforms, offline chain stores, KA, MALL and other channels. It has been the top merchant in the industry on Tmall/JD.com and other platforms for many years.